In case you hadn’t heard, Kotaku’s Stephen Totilo dropped a major bombshell yesterday in the form of announcing a rumor that the XBox 720 or NextBox or whatever you want to call it wouldn’t play used games.
We’d like to say we think this is a total crock, but considering that this is the kind of thing that is exactly Microsoft’s style, we’re unfortunately inclined to give this credence. Even if it’s something that never rears its ugly head in the actual product, it’s probably something they’re messing around with right now.
We here at Gamma Squad happen to think Microsoft should leave well enough alone. Yes, we know developers and publishers are locked in a death match with GameStop over their practices, but let’s look at what will inevitably happen if this is implemented…and how incredibly short-sighted it happens to be.
#5) A Used Game Sold Is Not a New Game Sale Lost.
Let’s start with this mentality, because we’re going to be honest, here: there are a whole lot of games we’re absolutely interested in playing…but $60? Forget it. Even $40 is pushing it. No, the sweet spot for buying games we’re even a little bit leery of is $20 to $30. But if we like the first game in a series, odds are pretty good we’ll be more inclined to pay more for the sequel.
Used games are envoys for the franchise and the developer.
#4) A Lot of Companies Are Out To Kill GameStop…and We Don’t Mean Publishers
Here’s a fun experiment: go to Amazon.com, and type in the name of a game you own. You’ll probably see a little box with Amazon offering you a gift card to trade it in. Best Buy? They want you to trade in games with them, too. Glyde.com wants your trade-ins so badly, they paid some guy to get kicked in the nuts for their ad campaign.
In other words, the used game market is getting more and more competitive with each passing day, as companies start to perceive GameStop as vulnerable. Which it is: they control 98% of the used games market…and all their customers hate their guts.
So the used market is going to change substantially over the next few years.
#3) Friends Loan Games To Each Other, Gamers Rent Games, and That’s How Smaller Games Become Bigger Franchises
Let’s set the used market aside for a moment, and just think about borrowing games. How often do you loan games to your friends? If you’re like us, you do it a lot; if you’re raving about a game and a friend wants to try it, it’s kind of rude not to offer it up for a try-out.
It’s like renting games: if you rent a game and like it, you’ll be more likely to buy it. Cutting off two ways to spread your product through word of mouth doesn’t seem like good business practice to us.
And there’s also that little annoyance, that irritation we feel, because you know what? We bought this game. We own this game. You don’t get to tell us what we can and cannot do with our private property. That’s not the way this works.

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It is a simple rule of business that you do not anger your customers. This rule is especially salient when your customers are known for holding grudges. You do not want to upset people with three line phones and nothing better to do with their time.
Used games not only get people into franchises, they keep people buying games and playing your system. That is going to lead to more sales and better word of mouth. Anyway, if they want to sell more new games, maybe a price drop would be the best way to address it. Sell more at a lower price. Most new games are not worth it a $60, but most people would be more willing to buy them at $40 or $45.
That’s really the thing: $60 is a lot to shell out for a piece of entertainment, and the industry always aims at such a narrow slice of the marketplace.
You are right, Dan. Look, MW3 can command $60 because it is a huge franchise and everyone wants to play it. Ditto with Mass Effect, Halo, Elder Scrolls, Madden, etc. Every crappy platformer they put out cannot.
I have varied interests and buying a $60 game every week or even every month is not justified especially when so much of it just rehashing old concepts.
I’m going the other way on this. Not only do i want to see an end to USED games, i want to see an end to DISCS in general. Its 2012. The technology for digital released games is there. Get rid of boxes, manuals, discs, shipments, EVERYTHING, and cut the game by 20 bucks. You find your price point where people are willing to pay (i’d say between 40-45) AND you cut the head off of gamestop. EVERYONE wins.
Except gamestop. They don’t win.
Digital games are the future, we agree, but disc-based media will be around for at least another generation.
That’s fine and dandy. But hard drives crash, data is lost, and “digital rights” are certain NOT to transfer to the next gen system, whereas my first-gen PS3 plays all my PS1 and 2 games out of the box.
I want a disc. I don’t need the plastic case, or the instruction booklet–those are superfluous and a waste of space. But I want a damn disc, because I don’t want the Company, be it Nintendo, Sony, Apple, or MS, to have even MORE control over what I do with my games than they already do.
And I especially don’t want to eliminate used games. I’ve been gaming since dedicated Pong machines and at this point, no, I do not want to spend sixty dollars on ANY game. I wait 6 months to a year, and then if I haven’t played it, IT’S NEW TO ME!
Duto….
…check out an E-reader…..the e-books are now costing close to a new paperback. Seems they can cut out production without cutting out cost.
Also…fifteen songs on iTunes costs about the same price as a CD in its package.
Price points are psychological not manufacturing overhead.
Totally agree with #5, that’s how I got into Mass Effect (and by that I don’t only buy the new games new, I also buy their other media too).
To add on to it I’ve also run into the situation plenty of times when I’ve wanted to buy a game but can’t find it anywhere except in the used game market. I would buy it new if I could, but the publisher didn’t make enough copies. (Or apparently pulled an E.T. and buried the surplus copies out in a New Mexico desert.
Yeah, part of the problem is that new games disappear from shelves fast. I couldn’t find “Saints Row 2″ anywhere for a while, and that was a HIT.
Hey guys, remember when you had to blow into cartridges? That was a crazy time!
*hops away on Pogo Ball*
Oh, Burnsy, it’s so cute how you’re trying to convince us you’re in your thirties. Now get back in the cab, you need to stay in the home like we told you.
To this day, I am not sure how we figured that out.
Guess I won’t be buying an XBOX.
One of the main problems with all digital releases (which was covered earlier in the comments) is the fact that there are no artifacts lying around. I can still go in my “gameroom” and pop in my SNES, NEO GEO, GENESIS, etc. games into my consoles and even after nearly 20 years on some of them they still work. I love going to thrift and junk shops trying to chase down my childhood diversions every now and again. Now with everything being digital we’re basically leaving that sort of thing behind and it saddens me.
This is the same mentality is that leads Fox to believe the insane amount of damages they want for pirating “Wolverine.” Someone downloading a movie wasn’t necessarily going to pay to go see it when faced with a lack of alternatives. They might have just simply not seen it. I paid to see Wolverine and it’s one of the biggest regrets in my otherwise happy life.
When some people complain about MMOs having a recurring monthly fee my favorite response was always “Do you have any idea how cheap $10/15 a month is for as much entertainment as these games provide?” $60 for a game that often takes less than 8 hours to finish. $12 to see a 90-120 minute movie in NYC. People are pricing themselves right out of existence.
And then there’s the gateway factor. If I don’t buy Assassin’s Creed used on a whim when passing by a GameStop one rainy day, then I don’t buy ACII, AC Brotherhood or AC Revelations new because I simply wouldn’t have bothered with the franchise. But go ahead, game companies. Keep putting up barriers to entry for your own products. That sounds like solid business practice.